How we use cookies and similar technology on the Craze Central Ltd (Craze Central) website.

• We can place cookies and other similar technology on your device, including mobile device. This is in accordance with your preferences set on our cookie consent manager.
• Depending on your settings in our cookie consent manager on your mobile device, the following information may be collected: your unique device identifier, mobile device IP address, information about your device’s operating system, mobile carrier and your location information (to the extent permissible under applicable law).

What are cookies?

• Text files with small amounts of information are downloaded to your computer or mobile device as cookies. We refer to cookies managed exclusively by Craze Central as “first-party cookies”. Those from third parties are termed “third-party cookies,” as explained below.

Why do we use cookies and other similar technologies?

• Cookies do a lot of different jobs. They let you navigate between pages efficiently, remember your preferences and generally improving the user experience. They can also help to ensure that the advertisements you see online are more relevant to you and your interests. In addition, cookies can help us to analyse the use of our websites and online content (analytics cookies). They can also facilitate/track the interaction on our websites and online content with social media.

Do Craze Central use cookies for marketing and analytics?

• Our website may use information collected from our cookies to identify user behavior. We can then serve content and offers based on your profile. We might also use them for the other purposes described below, to the extent legally permissible.
• In some cases, we can associate cookie information with an identifiable individual. For example:
• If we send an email which includes web beacons, cookies or similar technologies we will know whether you open, read, or delete the message.
• Clicking a link in a marketing email from Craze Central triggers the use of a cookie to log the pages you view. We actively monitor the content you download from our websites.
• Combining and analysing personal data – As described above, we may combine data from publicly available sources, and from our different e-mail, website, and personal interactions with you. We combine this data to better assess your experience with Craze Central and to perform the other activities described throughout our Privacy Policy.

Do we use any cookies from third-party companies?

• Some cookies, web beacons and other tracking and storage technologies we may use are from third-party companies (third party cookies). Facebook, X (formerly known as Twitter), YouTube, TikTok, Instagram, and LinkedIn Analytics are examples. These provide us with web analytics and intelligence about our sites. Measurement services and targeted ads may also use them.
• We also use cookies placed by our ecommerce platform provided by Shopify Inc.
• These companies use programming code to collect information about your interaction with our sites, such as the pages you visit, the links you click on and how long you are on our sites. This code is only active while you are on the Craze Central website. For more information on how these companies collect and use information on our behalf, please refer to their privacy policies.

Does Craze Central use any tracking technologies similar to cookies?

• We may also use web beacons (including conversion pixels) or other technologies for similar purposes as above and we may include these on our site, in marketing e-mail messages to determine whether messages have been opened and links clicked on. Web beacons do not place information on your device, but they may work in conjunction with cookies to monitor website activity. The information provided below about cookies also applies to web beacons and similar technologies. A particular web page triggers conversion pixels, small codes located on the page, when someone visits, resulting in an increase in the conversion count.

What if I don’t want cookies or similar tracking technologies?

• You can use cookie blocking or restricting software on your device through third-party software or through the adjustment of settings in your browser.
• If you want to remove existing cookies from your device, you can do this using your browser options.
• Please bear in mind that deleting and blocking cookies may have an impact on your user experience and cause some elements of our site not to display correctly.

What type of cookies does the Craze Central site use?

• We have categorised the cookies used on the Craze Central site as per the list below. However, it is important to note that not all cookies may be used in all jurisdictions.

Strictly necessary cookies

• These cookies are essential in order to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.

First-party analytics cookies

• These cookies allow us to employ data analytics so we can measure and improve the performance of our site and provide more relevant content to you. These cookies don’t collect information that identifies a visitor down to an individual level that is available to us. These cookies are not passing personally identifiable information to any external third party other than in limited cases when we engage a service provider to act on our behalf but who is then unable to use the data for their own purposes. These include Google's "Google Analytics" and cookies placed by our ecommerce platform provided by Shopify Inc.

Performance cookies

• Performance cookies are generally third-party cookies from vendors we work with or who work on our behalf that collect information about your visit and use of the Craze Central website, for instance, which pages you visit the most often, and if you get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is anonymous and is only used to improve how the website works. Third-party vendors may have access to this data and may use it to improve their overall services and offerings.  An example of this type of cookie would be those placed by our ecommerce platform provided by Shopify Inc.

Functionality cookies

• These cookies allow a site to remember choices you make (such as your username, language or the region you are in) and provide more enhanced, personal features. These cookies cannot track your browsing activity on other websites. They don’t gather any information about you that could be used for advertising or remembering where you’ve been on the Internet outside our site.

Advertising and social media cookies

• Advertising and social media cookies (including web beacons and other tracking and storage technologies) are used to (1) deliver advertisements more relevant to you and your interests; (2) limit the number of times you see an advertisement; (3) help measure the effectiveness of the advertising campaign; (4) retargeting to Craze Central websites/information and (5) understand people’s behavior after they view an advertisement. They are usually placed on behalf of advertising networks with the site operator’s permission. They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organisation. This may impact the content and messages you see on other websites you visit.

If you have any questions now or during your visit, please submit your request through our contact form.

Last updated: 3rd April 2024